Why Influencer Marketing

So Influencer marketing is an emerging trend that is catching a lot of attention of today’s young generation. Telling your profession as an “influencer” is becoming the new cool. Some years back when this was new there were few influencers, but with its added importance in today’s era and keeping up with today’s era it has been an emerging career option among the youngsters. Let’s go back in time when the ways of advertising for brands were very limited and well-received, they would advertise either by television, radio, newspapers, or banners which were mostly used by the brands to catch the target audience. But in today’s world where customers have become more aware of the brands and products they use. A lot of research goes behind the products they use. 
Influencer marketing involves collaborating with popular and relevant influencers in your niche to promote brands and increase revenue.  
Influencers are characterized by a large number of followers who follow them for specific recommendations for products or to get reviews about the same. Let’s say, Ankita Chaturvedi is a makeup influencer, so if I want to buy a lipstick or anything related to makeup, I will look up to her page or her videos, to get a more clear idea about what I get to buy. It is not just limited to makeup, but also extends to food, lifestyle, fitness, etc., the list is endless. Influencers are also like a customer to the brand, just that they will promote the product after using them on their own. They have in-depth knowledge about products, brands, and how effective they are. 
According to a recent study, in 2018, Google received 61,000 search queries for the term “influencer marketing”. The same study also revealed that influencer marketing was considered effective by 92%  of the respondents.  
Influencer marketers design specific campaigns so that products or brands flourish and gain importance among the actual target customers through influencers. Influencer marketing is basically one of the most recent and effective ways to make people or your target customers aware of the brands.  
Collaborating with influencers can create online buzz about your brand, and may also result in the excitement of your brand among the target customers. It will also help to strengthen your brand’s reputation, improve engagements, and make your brand even more visible. 
So next time if you think to increase brand reach, think influencer marketing! Think Budding Influencers!!!