Influencers have been big on social media lately. Evert digital businesses who aspire exposure consider influencers’ help. These creators have built an image and a community for themselves that stands strong. It can be said that influencers are our digital celebrities.
Oh by the way, did you know that 70% of teens trust influencers more than traditional celebrities? And 86% of women use social media for purchasing advice? Social media is the new advisor of shopping affairs and influencers are new reviewers. They are trusted on a big scale and this is one of the reasons why brands prefer influencer marketing in today’s times over celebrities.
Now that you have a gist of the impact influencers have, let’s give you reasons why influencer marketing is taking over traditional celebrity influence online.
INCREASED SOCIAL MEDIA INTERACTION:
Social media has taken our free time. Every time we are free, we are scrolling. What pops up in our explore feed though? Influencers. Influencers are all over social media platforms and they are unavoidable. Because of more attention on them, brands prefer to showcase their products through these influencers. More concentration on influencers decreases the scope of celebrity influencing. We told you, influencers are internet stars.
CLOSED INTERNET COMMUNITY:
Influencers have a concentrated niche of people who follow them. The audience is genuinely interested in their niche and when a brand has similar products to that niche they can easily attract their potential customers through this base. But it is not the same as celebrities. Celebrities may have a wide reach of people who may not even be interested in the brand. This makes the brand confused to invest so much. Hence, influencer marketing is a safe option here.
DETAILED DESCRIPTION WITH INFLUENCERS:
Influencers are individuals or small teams most of the time. They decide production, ideas, editing, scripting, investing, and other procedures by themselves. So, they know the brand from in and out. They know what they are talking about and have done a deep research about it. Whereas celebrities are just the face of a brand. This makes influencers more reliable and trustworthy. Add one point in choosing influencer marketing?
AVAILABILITY IN HIRING:
Celebrities are stars that everyone looks up to. It is difficult to reach them. You have to go through a procedure of their PR and then talking up the whole idea of work. This may be really time-consuming and may not even close the deal. This procedure is not possible for every startup. Celebrities choose already well-known brands to market. This has declined the market for celebrities. The alternative for the same kind of fame is influencers. Influencers are stars, they are available, and easy to talk to. This makes the market for influencers stronger than that of celebrities.
AFFORDABILITY FOR THE BRAND:
Digital marketing is a new concept that every business is considering in today’s times. However, not all brands can invest in high-end strategies that cost crores of rupees. Small businesses have small budgets. Their marketing can be done via influencers who have affordable rates to go with. This becomes beneficial for a brand to attract potential clients and even influencers find clients that are grounded and easy to work with.
Wonders of the internet, you see. We never thought influencers would become so big that they would take up celebrities. Though the craze of social media has widened the scope of influencers, we should always remember that there are pros and cons to both the marketing spaces. Also, we should not forget that there is always a middle ground where influencer marketing and celebrity influence meets. Let the internet grow everyone because it is space for everyone, isn’t it?