How to use Pinterest to power your digital strategy

You might not even know what your brand is missing u til you try out the underrated modes of promotion. Now, I am not saying Pinterest is underrated. It is most certainly not. But Pinterest marketing is not as mainstream as Instagram Marketing, even though it should be. If you are clueless about what I have been talking about so far, hold on. 

Pinterest is a place for people to discover products, ideas, and many other clusters of interests they have been looking for. 825 percent of pinners head to the platform when they are looking for inspiration or having a creative block and want to brainstorm on ideas and thoughts. It is a visual platform and works solely on images. So, here on the platform where such a large chunk of the audience is actually waiting to perceive content, what is stopping your business flourish? It is ignorance of the benefits of having Pinterest marketing done. But, we are here to tell you the benefits of the platform so keep reading! 

PINTEREST IS FOR EVERY GENERATION:

The platform without a doubt covers everything from toys to fashion to cooking to literature. You name it and there exists a niche. It is actually proved that adults between 18 to 49 use Pinterest at a high level. Percent of millennials, 8 percent of moms, and 1 in 3 fathers in the US actually scroll Pinterest. And these are all the people who are ready to buy stuff they have been scrolling for. Do you see the scope of business here? You can, right? 

“PINTEREST TIME” IS NOT WASTED:

A lot of creative minds who scroll the application do not believe they are just scrolling past because they do not have to-do lists to complete. A lot of times, it is a process for artists to take inspiration or a place to come before deciding to buy anything. Most people believe that Pinterest is a relaxing time where they can look in the world and see what is going on. They think it makes them a better version of themselves which it does. So, there is no business bummer there and you can genuinely benefit your strategy just as planned. 

PINTEREST IS POSITIVE: 

Pinterest is not a place for hate and drama. There is no certain personality that is famous, there are just people who like to share their work and art and other people who like to see. There is minimal interaction and nothing like big communities who rage against each other exists. Bloggers use the platform to direct their blogs through the “visit option”. Businesses do the same for their products, ideas, and services and artists do that to share their art. It is just positive and focuses on making people feel good about themselves without really raging against it. Sounds so much better than what we see today, right? 

PINNERS ARE ALSO BUYERS: 

Unlike other social media platforms, people do not just enter Pinterest without any purpose. They do not come and stalk their exes or see what their friends are up to. There is a purpose behind the concentrated scrolling that happens. These pinners actually want to buy the products from the site the pin is directed to. Pinterest is very aesthetic and people think the pictures connect with them instantly. So, they come and search for what they exactly want. Many times, when they find that particular product, they just go ahead and buy it as planned. It is easy to attract an audience exactly that your business attracts and that is why Pinterest should be your next big strategy. 

PINNERS SCROLL FROM PHONES: 

The study shows that nine in ten people actually use Pinterest from their phones. They think it is an accessible app and they can actually look for their quest on the go. Whether you are stuck in traffic or bored in the subway, you can always open the app on your phone scroll, and maybe guilt shop for a while. We all do that and it is absolutely fine. 

In this article, we gave you an insight into Pinterest and why you should include it in your digital strategy today. I am already tempted to go and scroll exactly what I want and it is truly that addictive. So, why don’t you download the app and look for yourself and your business?